Research and Strategy
Creating a successful and impactful website requires thoughtful research and planning to ensure you are attracting the right audience, and inspiring them to engage with your business.
Crafting a Quality Website Experience Starts with Quality Research
We start every project by first getting to understand your business, your stakeholders, and your customers.
We seek to thoroughly understand what makes your business unique, what inspires your ideal customer, and how we can help you bridge the gap between where you are today and where you want to go.
Your existing website is the perfect starting point for gathering information. We assess several factors, including user behavior, content, and technical performance, then we evaluate how these factors align with your goals.
Ultimately, we gain a clear picture of what is working well and where there are opportunities to improve.
Keyword and Keyphrase Research
A solid understanding of the key phrases and topics your ideal customer is searching for ensures the content on your site will be relevant, engaging, and optimized for search. We identify the best key phrases and topics that will ensure you can appear in more searches for your product or service.
We align your content structure and strategy around these phrases and topics, so your site pages appear in more searches and attract quality visitors.
User Research and Persona Development
What are your customers looking for? What questions do they have? What are their needs and motivations?
Using interviews and research, we develop personas around your key audiences to help us empathize with their needs and wants. This allows us to understand and focus on what your ideal customer is looking for, so we can ensure your website provides a purposeful and targeted user experience.
Converting Research Into an Effective Website Design Strategy
The information we gather in the research process is simply the start. We take the insights we gained and translate it into a meaningful strategy for creating a website that will attract visitors, compel them to take action, and turn their visit into a sales lead or paying customer.
Website Goal Planning
Your website is going to perform best when there are clear goals established upfront.
We take the time to connect your business objectives with the needs of your customers and stakeholders, so the process of building your website is focused on the time, energy, and resources that will have the best impact and generate business growth.
User Journey Mapping
Understanding the process your customer goes through when discovering your product or service allows us to craft a website experience around the needs of your visitor based on their specific stage in the purchase cycle.
Whether they are just starting to discover a need, or are ready to make a decision, we will create a strategy to optimize website conversions.
Your site visitors come to you looking for something and creating a content strategy for how they will find what they seek on your website increases the possibility they will find and select you over your competition.
Before we start building anything, we work with you to develop a content strategy that aligns with the needs of each of your user personas at each stage of their journey. We document this process with detailed wireframes, sitemaps, user flows, and conversion maps you approve, providing clear guidance and direction when we get into the design and development of your website.